Roles & Responsilbity | - Lead and support to build effective marketing strategy with providing analytical insight about product, brand and customers - Analyze the sales trend; Brand, Category, Product etc. and develop monthly marketing KPI reports while providing strategic recommendation - Analyze and evaluate marketing campaign and promotion performance (promotion effectiveness & ROI calculation) - Develop and enhance the product profiling and suggest core products upsales/revitalization direction based on analysis and feedback - Forecast the sales by product units for effective S&OP and lead annual marketing planning & budgeting - Sales and customer data handling for analysis purpose based on understanding of database, EDW structure |